It seems that the legendary former Chicago Bulls player, Michael Jordan, has found a new passion far from the basketball courts. Known for his incredible legacy on the court and his successful business ventures off it, Jordan continues to set the tone for major accomplishments. Recently, the six-time NBA champion has found even more success with his tequila brand, Cincoro, making it a profitable venture for him and his partners.
One of these partners is his son Marcus, who has already endorsed Michael’s business. Marcus’s involvement in the company shows his pride in his father’s achievements and his willingness to support and carry on the family legacy. A recent Instagram post from the official Cincoro Tequila account celebrated Michael Jordan’s contribution as a founding co-owner of the company since 2019.
The post highlighted Jordan’s impact on the brand and his dedication to enhancing the quality of the product. “Co-founded by Michael Jordan, Cincoro Tequila serves as a testament to the pursuit of greatness, echoing Michael’s relentless drive to aim higher with every endeavor. His passion for tequila has been instrumental in crafting the ultra-smooth and delicious taste that defines our brand,” the post read.
This public acknowledgment of Jordan’s role in Cincoro Tequila underscores his ability to excel in diverse fields. His venture into the tequila business not only showcases his entrepreneurial spirit but also reflects his commitment to excellence, a trait that has defined his career.
Michael Jordan’s success with Cincoro Tequila also highlights his ability to transition from sports to business seamlessly. His status as a great owner of the Charlotte Hornets and his high profile in the tequila industry add to his impressive portfolio of achievements. This business venture is more than just a side job; it is a family endeavor that brings pride to the Jordan family.
The tribute to Jordan’s contributions to the tequila industry underscores the respect and admiration he commands in this new field. With Marcus actively supporting and endorsing the brand, the legacy of excellence continues, demonstrating the strong family bonds and shared commitment to success.